[By Collete Lim]

Kimora Lee Simmons, mother of three and wife of Djimon Hounsou has put her name on six fragrances with thoughts of a seventh. Recently, this versatile model cum entrepreneur has dabbled in the color cosmetics market, stepping into the skin care business with a worldly attitude.

For her debut, Simmons has developed a nine-item treatment line called Shinto Clinical, which is designed to encompass cultural elements of the East and the West with a dash of humor thrown in. Products names range from tongue-in-cheek “Pore me out” to a toner called “Watch your tone”.

With a list of exotic ingredients such as fish oil, pearl powder, omegas, beta glucan, mushroom and Wakame kelp extract, Simmons worked with New York dermatologist Eric Schweiger in the line’s two-year development process, and she proudly emphasizes her hands-on involvement — including devoting episodes of her syndicated cable TV show, “Life in the Fab Lane,” to different aspects of the project, including formula development, photo shoots and the model search.

The engine of the different formulas are Omegapearl-18, an antiage concoction pearl powder; Wakame kelp; beta-glucan mushroom, and Omega 3, 6 and 9. The nine products in the line include an antiage moisturizer, priced USD$65; an antiwrinkle serum, also USD$65; an eyelash enhancer, USD$68; a pore minimizer, USD$45; a microdermabrasion cream, USD$59; and a skin lightening product for USD$68. An antiage cleanser and a toner are each priced at USD$32 apiece. A USD$65 anticellulite cream, Hold It Tight, will be launched later in the year. The target audience is women aged 25 to 45 years of age.

The line will make its debut on QVC on Feb. 24 and the retail rollout will start in late February and early March, consisting initially of Nordstrom and Fred Segal plus the Shopping Channel in Canada.

Watch this space.


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3 thoughts on “Kimora Lee Simmons launches new skincare line”

  1. Kimora is such a superwoman, and an inspiration to Asia women all over the world. I hope her skincare line does well and I am looking forward to it hitting the shelves in asia soon!

  2. I saw immediate results that even the moisturizer I had been using for the last 6 months had not been able to achieve. It does exactly what it is supposed to do. And that was after the first try. I would totally recommend it.

  3. My skin has had more than 70 years to crease and fold and droop. I have NEVER had a product to plump up my skin in a couple of days applications. I was complimented on the smoothness and clarity of my skin by ladies during my beauty appointment with my hair stylist. They asked me what I was using. I was delighted to tell them that I was using Shinto purchased from QVC. The young and the more experienced ladies expressed the intention to begin using the beautiful cream. The fragrance is especially pleasant, according to my husband. I look forward to accompanying products.

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