Apparently, it’s not just vampires who like the smell of blood.

Blood Concept, a niche Italian fragrance brand established by Giovanni Castelli and Antonio Zuddas, is launching their own line of unisex perfumes based on different blood groups. The four offerings, A, B, AB, and 0, will be sold in 40 ml re-creations of the antique medicinal bottle, complete with its own drop applicator.

A is the green scent, containing tomato leaves, basil and star anise. It’s described as ‘aromatic, reassuring and clean’.

B is the woody, spicy one with notes of apple, black cherry, pepper, pomegranate, black tea and teak.

O is the most animalistic and primitive with thyme, raspberry, rose hip, leather, birch and cedar. It’s said to be ‘visceral and intense, from the depths of earth’.

AB, the most synthetic and chemical of the set has notes of aluminum, slate, pebble and water, and is described as ‘individualist and visionary’.

The perfumes are based on ‘the actual smell of blood’ with creators describing all four as having underriding ‘vague metallic suspicions’. The founders also claim the odors will “retrace the evolution of manhood through time and its record of information, history and mutation, so well kept in the vital flushing of blood.” We’re not quite sure what all this actually means, but in appreciation of the latest installment in the Twilight Saga, we’ll gladly give it a whiff!

P.S… in case you’re thinking this won’t catch on, Lady Gaga seems to have taken inspiration from the brand too. Talking about her forthcoming signature perfume, she’s said to have claimed a sample of her blood was taken and the scent of it injected into her perfume ‘so it would smell and feel like me’.


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