If you haven’t heard of DNA creams, it is time to jump on the bandwagon. Unlike other products that rely on pretty packaging to tempt the consumers, these DNA creams are backed by some serious science. Hard evidence proving that the formula actually does what it claims to do is the best kind of marketing tool. It’s even more reassuring when it is based on research done by Nobel prize winners.

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The product in question is Gene Therapy, launched by SW1 recently. Mirroring the technology of Nobel Prize–winning DNA-repair technology, Gene Therapy does what many other creams are not able to do. Here are some key skin benefits.

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#1 Reduces aging signs

Gene Therapy dramatically reduces visible signs of aging left behind by UV exposure and other known major environmental aggressors. The DNA repair enzymes (made in coalition with anti-cancer copper peptide technology) essentially audit each DNA strand—identifying, removing, and replacing errors so that the end result is youthful-looking skin.

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#2 It protects skin

It also forms a protective shield, helping the skin to ward off future aging environmental factors. If you think wearing sunscreen is enough protection, you would be disappointed to see that results of studies show that sunscreen use can only ward off up to about 40% of extrinsic aging. Adding DNA repair enzymes to the fray can help your skin optimally recover from any skin damage it incurs each and every day, thus resulting in younger looking skin in the future.

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# It reduces photodamage

Clinical studies have found that in just four weeks, signs of photodamage decreased by 41%. In fact, the science is so compelling that we wanted to bathe in it from head to toe.

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References
Photolyase Molecular Bio: Reduced ultraviolet-induced DNA damage and apoptosis in human skin with topical application of a photolyase-containing DNA repair enzyme cream: Clues to skin cancer prevention. Read the full article here
Journal of Aging Science Study: Effects of GHK-Cu on MMP and TIMP Expression, Collagen and Elastin Production, and Facial Wrinkle Parameters. Read the full study here
Leyden J et al AAD 60th Annual Meeting 2002 Facial Creams: Skin Benefits of Copper Peptide Containing Facial Cream. Read the full article here
DNA Repair to Proteome Protection: From DNA Repair to Proteome Protection: New Molecular Insights for Preventing Non-Melanoma Skin Cancers and Skin Aging. Read the full article here
Effects of Topical Copper Tripeptide Complex on C)2 Laser-Resurfaced Skin. Read the full article here

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