I was recently at a dinner gathering with a bunch of my girlfriends (no more than 8 of us of course), and as we moved from all of the potluck food to the alcohol, many of them started from talking about their kids, to alcohol-fueled rants about their husbands.
From how some of them smell in the nether region (yikes) and being typical messy slobs, one common sentiment shared amongst most of them was actually how vain their husbands were.
Poor old single me had absolutely no idea men in their 30s pout and preen in front of their mirrors, exfoliate and moisturize, and make sure not a single hair is out of place more meticulously than their female partners. One of my friend’s husband even sets his alarm at 6 am… just to have 2 hours to get ready for his 9 am job.
Some of them have more followers on their Instagram than my friends, even posting more mirror selfies and Instastories than they do.
Are they doing it all for the ‘gram, or have men just evolved to be as vain, if not vainer than women?
Like for Likes
Copious consumption of visual content like Instagram posts, Facebook videos, and Snapchat stories have subconsciously turned us onto judging books by their covers.
According to a recent study by the Harvard Medical School and Massachusetts General Hospital, an individual’s competence and trustworthiness are assessed and determined within a quarter of a second (250 milliseconds) of a meeting.
It is therefore evident that the template of the modern, successful man has greatly evolved. The better they package themselves, the more acquainted with the success they get in every endeavor.
It is no longer taboo for men to pay as much attention to how they look like women. The modern man threads his eyebrows, applies sunscreen before they head out, bookends the start and the end of their day with a day and night cream. They have no qualms about going for bi-weekly facials and hair therapies.
These routines are simply the rites of the passage to dominance and prominence.
The Transcendent Trio
A healthy head of hair makes a world of a difference in your general appearance. How your hair frames your face, and how much of it does is a huge maker or breaker of first impressions.
The Revage 670 laser treatment is part of the Boardroom Program that brings this to the table.
An FDA-approved low-laser therapy for ailing scalps, this non-surgical procedure uses laser diodes that move around the scalp to stimulate blood flow to the hair follicles beneath the areas of thinning and balding scalps. More hair, more flair.
Heading into an important presentation with a blotchy, uneven complexion does not exactly project an image of the confidence required to command the attention and influence all present to sing to your tune.
Do away with the lack of luster and fatigue you wear on your face with the Fraxel Light treatment, another premium offering from the suite of treatments included in the Boardroom program.
The Fraxel Light is a microlaser peel that eviscerates stubborn pigmentation and imperfections like pores, fine lines and dull skin. The laser energy emitted also supercharges cellular renewal and collagen replenishment, resulting in a come-hither radiance and a healthier spring in your skin… and your step.
Round off the program with a refreshing water-infusion mask that elevates the hydration level of your skin to unbridled heights, as you polish off that cup of the clinic’s in-house Espresso.
The introduction of this bespoke program greatly alleviates the need for the busy, time-starved modern man to make multiple stops to fulfill their grooming needs. All you need is 50 minutes of your lunchtime to get all the right boxes checked.